Creative ideas
to ensure your business stays competitive
Proven results
Hundreds of successful client case studies
Experienced team
Over a decade of experience in Online Marketing
Full service digital marketing agency with over 20 years of experience in digital advertising and social media marketing.
Your partner in online advertising, executing all projects with passion and dedication. Whether you’re looking for social media management or annual marketing strategies, The Small Social Company is your go-to.
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✨ We’re growing our team ✨
We are looking for an experienced Account Manager, Google Ads Specialist, or Meta Ads Specialist to join our fun, fast-paced digital marketing crew.
More details about the role can be found on our website. Please send your portfolio to: hello@thesmallsocial.com
We can’t wait to meet you.
Heartfelt stories. Memories shared. And a day to support an incredible community.
We were proud to attend the Move For MDS Boston 5K event for the 3rd year in a row. We captured video testimonial from MDS survivors, family members, caregivers, and Foundation staff. Each person spoke about their stories, and the important work The MDS Foundation is doing to create a future where there is a cure for this rare blood cancer.
We love supporting organizations that are dedicated to helping people and creating a better, healthier future.
We’ve celebrated big and small changes at The Small Social since it began 5 years ago. Starting with Madi, Jules and Cat working with countless phenomenal clients, saying hello and goodbye to some incredible team members, celebrating big milestones, and building a business that continues to grow through collaboration. 🫶🏼
There have been engagements, weddings, babies, and first homes to celebrate. Our team has travelled across North America, capturing content for clients and discovering new favourite places along the way. 📸
We’ve come a long way since the early days of SOCO, and we’re looking forward to continued growth with our amazing team and valued clients.
The Small Social team is here to manage your social media strategy, create engaging content, build influencer partnerships, run paid ads, handle email marketing, and more.
If you’re ready to make 2026 your brand’s best year yet, let’s chat.
#DigitalMarketing #DigitalMarketingAgency #SocialMediaManagement
Canadian businesses have seen a lot in 2025: tariffs, trade wars, and Canada Post strikes that never seemed to end. And while our team tries to support Canadian brands every day, we think they deserve a little extra love right now.
If you’re wrapping up your holiday shopping, or one of your New Year’s resolutions will be trying to support more Canadian businesses, we’ve rounded up some of our favourite Canadian brands we think you’ll love.
Visit our blog to find out our top Canadian brands: link in bio.
Working with us is about so much more than an aesthetic Instagram grid. We focus on developing digital campaigns and strategies that produce meaningful results and help you achieve your goals.
Are you ready to grow your business online? Send us a DM to learn more.
#DigitalMarketing #SOCO #ContentCreation
Instagram is once again changing, and it’s redefining how hashtags work. The app is rolling out a new update that now limits captions to only allow three hashtags, and this changes how you should approach your posts.
Keep them relevant, think like your audience, and treat hashtags as a quick label for your content instead of a growth strategy. The real work still comes from strong content, clear messaging, and showing up for your audience.
Have you noticed this new change on your account yet?
#SocialMedia #SocialMediaMarketing #ContentCreation
From TikTok trends to inbox wins, we’ve been busy this Q4 👀✨
We love seeing our clients’ social, ad, and email campaigns take off across platforms.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #SocialMediaAgency #Marketing #ContentCreation #SocialMediaManagement
Our annual holiday gift guide is here! 🎁
The SOCO team rounded up our must-gift items of the season. Perfect for cozy nights in, self-care Sundays, or the friend who already has everything.
Holiday shopping just got easier. Read the full guide on our blog! ✨
#SOCO #TheSmallSocialCompany #DigitalMarketing #MarketingAgency #GiftGuide #HolidayGifts
The ultimate gift guide for the social media manager in your life (or for yourself, we don’t judge) is here.
From cozy comforts to must-have tools for content creation, our team rounded up all their fave holiday picks.
Whether it’s keeping your coffee warm, staying organized, or blocking out distractions while editing, there’s a little something for every SMM out there.
Check out our 2025 Social Media Manager Holiday Gift Guide for inspo that will make gifting this season a little easier and a lot more fun. 💻☕
#SOCO #TheSmallSocialCompany #DigitalMarketing #MarketingAgency #GiftGuide #HolidayGifts
Your brand deserves more than just posts, it deserves a plan.
We create strategy-driven social, content, and email marketing that actually connects.
Let’s build something great together in 2026. ✨
#SOCO #DigitalMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #ContentCreation #EmailMarketing
Nashville, we miss you already. 💖🎸
From fried chicken at 2AM, to rooftop live music, to surprise appearances at the Grand Ole Opry (hi, Garth Brooks 👀)… our team retreat was iconic.
If you’re planning a trip to Nashville, check out our guide for our favourite spots to eat, shop, and play.
✨ Read the full blog for our SOCO-approved Nashville recommendations. You’re going to want to bookmark this one.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #Nashville #MusicCity
The Starbucks holiday menu returned yesterday, and you know us SOCO girls ran there for our seasonal favourites.
Whose order has your heart?
#SOCO #DigitalMarketing #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #Marketing #ContentCreation #SocialMediaManager #Starbucks #StarbucksHolidayMenu
Black Friday is coming fast, and marketers, this is our ✨Super Bowl✨.
These 3 quick tips can help you maximize results and stand out.
Swipe for our top tips.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #SocialMediaManagement #DigitalMarketingTips #SocialMediaTips
Influencer marketing has become a staple in the marketing strategies of small and large businesses alike. Today, it’s one of the primary ways consumers make purchasing decisions due to its ability to create trust, target key audiences, and create social proof, all while looking like organic digital content.
Partnering with the right influencer is an amazing way to help your business grow.
Curious about learning more? Read our latest blog to find out what you need to know about influencer marketing in 2025. Link in our bio.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #SocialMediaAgency #Marketing #ContentCreation #SocialMediaManagement #ContentMarketing #InfluencerMarketing
Email marketing isn’t just another “nice-to-have”, it’s a direct line to your audience. 💌
By building a strong email list and sending content your subscribers actually care about, you can boost engagement, drive sales, and keep your brand top of mind.
#SOCO #DigitalMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #Marketing #ContentCreation #EmailMarketing
We’re loving these fall vibes. 🍂✨
A few colour palettes that are giving us all the feels this season. Perfect for giving all of that fall refresh inspo.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #SocialMediaAgency #Marketing #ContentCreation #SocialMediaManagement #ContentMarketing
Cozy girl fall is officially here, and our team has rounded up our must-haves for the season. 🍂✨
From WFH essentials to content creation tools and self-care staples, these are the products we keep coming back to year after year (and maybe a few we’ve been gatekeeping a little too long 👀).
Whether you’re looking to level up your workday, treat yourself, or find the perfect fall gift, this list has something for everyone.
Tap the link in our bio to check out our fall favs. ☕
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #SocialMediaAgency #Marketing #ContentCreation #SocialMediaManager #SocialMediaManagement #ContentMarketing #FallFaves #GiftGuide
Are you creating your social media content with search engine optimization in mind? 🔍 If you’re not, you need to.
Here are some best practices to help you get noticed on Google:
☑️ Prioritize the first line of copy in captions
☑️ Tag relevant locations
☑️ Optimize your profile including username and bio
☑️ Be consistent with posting and engagement
☑️ Leverage alt-text for keyword ranking
#SEO #SearchEngineOptimization #SMM #TheSmallSocialCompany #DigitalMarketing
We’re loving the wins our clients have been seeing lately! From email marketing campaigns driving real sales, to reels reaching new audiences and getting eyes on amazing content, it’s always so rewarding to see strategy + creativity in action. ✨
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #SocialMediaAgency #Marketing #ContentCreation #SocialMediaManager #SocialMediaManagement #ContentMarketing
As a full service marketing agency, our team is here to support your online growth. From social media management and website design to photo production and influencer relations, we have a solution for all your digital marketing needs.
#TheSmallSocialCompany #DigitalMarketingAgency #SMM #EmailMarketing #ContentCreation
Check out these incredible results from a recent Meta Ads campaign. Low cost per click. High click through rate. Client goals surpassed.
We love creating advertising campaigns that produce successful outcomes and positive ROI.
Interested in learning about how social media advertising can support your business growth? Reach out to us at hello@thesmallsocial.com today.
#TheSmallSocialCompany #SOCO #Advertising #DigitalMarketing #MarketingAgency
There’s no better feeling than seeing a client’s logo and branding come to life and seeing it for the first time. 🥰
Thank you to The Time Shop for trusting us with this project. We developed a full brand guide including logo variations, a colour palette, font hierarchy and signage.
We loved seeing the store in person and you were incredible to work with.
#SOCO #DigitalMarketing #DigitalMarketingAgency #MarketingAgency #Marketing #ContentCreation #Branding #Advertising #ContentMarketing
Gone are the days when an aesthetic feed and eye-catching videos were enough to support your online growth.
Platforms like Google have expanded their indexing beyond websites to include social media posts. That means if you want to increase your online visibility, you need to optimize your social media content for search.
Head to our latest blog to find out how you can make sure your social media content is search engine optimized. Link in bio. 📰
#SOCO #DigitalMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #Marketing #ContentCreation #Branding #ContentMarketing
Google processes 99,000 search queries per second, with the average person using Google 3-4 times a day. With so much activity, it’s crucial to ensure your business is showing up at the top of your audience’s search results. How can you do that? Through strategically placed Google Ads.
Advertising on Google Ads with The Small Social Company will help you business reach your desired customers. Our data-driven strategies maximize your budget to drive quality leads, increase conversions, and deliver measurable ROI. The results don’t lie. 👀 ➡️
Ready to get started with Google Ads? Send us an email to hello@thesmallsocial.com to book a discovery call.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #SocialMediaAgency #SocialMediaManager #SocialMediaManagement #DigitalMarketingTips #SocialMediaTips #ContentMarketing
Posting content is only half the battle, as you want it to work for your business too.
Swipe to see 3 quick ways to make your content go further.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #SocialMediaAgency #SocialMediaManager #SocialMediaManagement #DigitalMarketingTips #SocialMediaTips #ContentMarketing
Hot girl summer might be wrapping up, but that doesn’t mean your self care has to. 🍂✨
Cozy girl fall is here, and we’re sharing simple tips to keep prioritizing you, from mindful mornings to screen-free nights. Think of it as your seasonal reset for routines, habits, and a little extra calm. 💻☕️
Read the full blog now and get inspired to make fall your best season yet. Link in bio.
#SOCO #DigitalMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #Marketing #ContentCreation #Branding #ContentMarketing
We’ve been having fun creating reels for clients the last few months and seeing the results come in.
Why do we love creating reels? Reach.
They’re one of the fastest ways to:
✔️ Get discovered by new audiences
✔️ Boost engagement with fun, bite-sized content
✔️ Stay in the algorithm’s good books
#SOCO #DigitalMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #Marketing #ContentCreation #Branding #ContentMarketing
Q4 is on its way, and if you want scroll-worthy content that aligns with your brand and your goals, now’s the time to book a custom content shoot with our team.
Every piece of content that we capture is crafted with intention, whether it’s a branding moment or a product close-up, our goal is to reflect your brand’s personality and help you stand out. 📸
#SOCO #DigitalMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #Marketing #ContentCreation #Branding #ContentMarketing
Meet Ashley (or as we like to call her… Hum 💁♀️)
Ashley is our Financial Officer and Account Manager here at The Small Social, aka the queen of keeping our numbers balanced ✨and✨ our clients happy. With her trusty sidekicks (Asana + her phone calendar), she makes sure no deadline slips through the cracks.
Her daily fuel? A steady rotation of Americanos, tea, and water… with the occasional latte or macchiato treat from her at-home coffee setup that we’re all jealous of. ☕️
#SOCO #MarketingAgency #OnlineMarketing #SocialMediaAgency #Marketing #WomenInBusiness #SupportLocal #SocialMediaManager #SocialMediaManagement
Thank you to The Waterfront River Pub & Terrace for the kind words, it was such a pleasure bringing this project to life.
From smooth booking to showcasing the beauty of the river, we loved every moment of creating a site that’s as fun and inviting as the cruises themselves. 💻
#TheSmallSocialCompany #SOCO #ContentCreation #DigitalMarketing #MarketingAgency #DigitalMarketingAgency
Last month our team had such a great time in Vaughan capturing content at the ClimateCare Canada General Meeting. ✨
We love connecting with members from across the province, capturing content, and helping shine a spotlight on the ClimateCare brand. Always such an inspiring day with this incredible group.
#TheSmallSocialCompany #SOCO #SocialMediaMarketing #SocialMedia #SocialMediaManagement #ContentCreation
Last month, we had an amazing day capturing content with Global Pet Foods! 🐾
From behind-the-scenes shots to polished final assets, it was all about creativity, teamwork, and celebrating the love for pets. 🐶
#TheSmallSocialCompany #SOCO #SocialMediaMarketing #SocialMedia #SocialMediaManagement #ContentCreation
We love capturing photo and video content for our clients to make sure you have the best visuals to support your marketing goals. We worked with so many amazing businesses this summer, and we only have a few more dates remaining for content days in 2025.
Ready for a content refresh? Let’s chat. Send us a DM to book your next photo or video shoot.
#SOCO #ContentCreation #DigitalMarketing #SocialMediaMarketing #MarketingAgency
Madi had a blast speaking at the She’s Got Leggz Thrive Summit!
The annual conference was a fabulous weekend of learning, celebrating, and connecting with an incredible community of women.
Madi led a training workshop on Digital Marketing in the Social Fashion World, sharing tools and strategies to support the She’s Got Leggz team learn, grow, connect, collaborate, and most importantly, THRIVE.
#TheSmallSocial #DigitalMarketing #SGLConf2025 #BeYourOwnKindBeautiful #ThriveSummit #WomenSupportingWomen
Meet Brooklyn (aka BK) 🪩
Brooklyn is a Digital Marketing Coordinator at The Small Social, bringing creative energy and a keen eye for detail to every project. She’s been immersed in the world of digital marketing since finishing university and originally found her footing running social media for her own business, The Cozy Company.
Since joining the team, Brooklyn has leaned into the creative side of social media, mastering her Canva skills and staying ahead of the ever-evolving trend cycle. You can bet she will always be on top of the latest reel trends for clients. ✨
Her desk is never without a drink lineup: coffee, raspberry rosé poppi’s and of course, water. And if there’s music playing, you can bet it’s Taylor Swift, on repeat.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #SocialMediaAgency #Marketing #ContentCreation #WomenInBusiness
Social media is more than likes and shares, it’s a game-changer for businesses.📱✨
It helps you build brand awareness, connect directly with your audience, showcase your products or services, and even drive sales. Plus, it’s one of the most effective ways to market your business and stand out from the competition. 🚀
#TheSmallSocialCompany #SOCO #SocialMediaMarketing #SocialMedia #SocialMediaManagement #ContentCreation
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