We think it’s safe to say that we all miss the days where strong social media marketing involved consistent posting, some solid engagement, and eye-catching visuals that told the brand story. These days, the algorithm is changing at lightning speed, and it takes a lot more than a good video to get noticed. Search Engine Optimization (SEO) for social media content has emerged to become a key aspect for brand growth and recognition. A Refresher SEO is the process of optimizing your online content to be searchable so it appears in search engines. For a long time, this was primarily focused on websites, since that used to be your primary digital storefront. But now, search engines like Google are indexing social media content to appear in search results. This means that when you’re creating your social media content, you need to consider what phrases or keywords your potential customers will be searching for in order to find your content. How can I leverage social for SEO?  Social as search is a great tool for getting your content discovered on professional and creator accounts. You want your content to be searchable. But there’s nothing worse than reading a caption that’s obviously trying to incorporate keywords for discoverability. Remember that your content needs to remain authentic and sound natural. Avoid keyword stuffing and keep copy natural and engaging. Prioritize the First Line of Copy You’ve heard that you need to hook your audience in the first three seconds of a video. The same goes for getting the algorithm’s attention. A lot of platforms cut off longer text. If your keywords are buried at the bottom, your content is less likely to be effectively indexed for search. Use keywords early in your copy for the most discoverability. Tag Relevant Locations And use them in your copy. If you’re a business that operates exclusively in a particular area, you should take advantage of location tagging and local keywords. A business that operates exclusively in a particular area should take advantage of location tagging, local hashtags, and local keywords in their content. Facebook and Instagram will suggest content that’s relevant to your audience, both in-feed and in the explore page. Local tags and keywords will help you show up in these places and support you getting your content in front of potential customers who are in your geographical area.

Do you find that you’re really good at taking time to unwind and do some self care in the summer, but terrible at it when you’re back into more structured routines in the fall? Us too. Summer feels like a time to prioritize yourself, get out, and have some fun. It’s a great time to take your PTO and enjoy time with friends and family, travel, and do things that are simply good for your soul. Then comes the fall. And while we love the crisp mornings and the change in seasons that September brings, for a lot of us, it can feel like a snap back into reality, where self care, personal development, and healthy habits go out the window to prioritize life’s responsibilities. We’re here to tell you that just because we’re saying goodbye to the carefree days of summer doesn’t mean taking time to prioritize yourself should stop. Here are a few self development tips and healthy habits you can incorporate into your fall routine to help you prioritize mindfulness and take care of yourself.