YMCA
Client Overview
YMCA of Greater New York: Giving Tuesday Campaign
As one of NYC's leading social service nonprofit organizations, the YMCA of Greater New York is committed to uplifting the city's most vulnerable New Yorkers by providing the skills, opportunities, and support needed to create stronger and healthier families and communities.
The Y's free programs and services depend on the continued generosity of their donors and community partners, including the New American's Initiative.
The YGNY is NYC’s leading non-profit organization, supporting community services. They came to us with the goal of getting people to not only identify with this cause, but to support it – both financially and by spreading the word.
A better way to engage your customers
Client ask:
Organic social and paid social flighted between 11/15 and 11/30, 2022
How did we measure success?
Donations, digital engagement (ie; email open rates), social media engagement rates (ie; likes, shares), website metrics.
The Results
$300,000 raised for 2022 Giving Tuesday via Digital Execution in a two week program.
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Let us help you achieve them
If you’re looking for support in effectively expanding your business, reach out to us at hello@thesmallsocial.com. We would be happy to set up a discovery call to determine the strategy that will help you achieve your goals.
We can help you unlock your brand's full potential in the digital world.
