The Small Social Blog

A woman's guide filled with advice and daily habits in order to be successful chasing your dreams as an entrepreneur.

In today’s digital landscape, companies are turning to a powerful yet often overlooked marketing asset; their own employees. Employee influencers are reshaping the way companies build trust, engage audiences, and amplify their brand messages. By utilizing the authentic voices of their team members, businesses can create a more genuine and relatable online presence. Companies are successfully utilizing employees as the influencer-style content, or more commonly referred to as employee-generated content (EGC), because of the many benefits of this strategy.

Over recent years “influencer” and “influencer marketing” have been all the buzz. But what exactly is influencer marketing and how can your business tap into that market?

Learn all about the benefits of content marketing and see our how-to guide on converting leads into customers.

This year, we’re sharing some of our favourite products that we’d love to gift (or receive!) this holiday season. Whether you're shopping for a family member, a friend, or someone who deserves something special, you can't go wrong with our gift guide.

Our team has put together a list of must-have items to make navigating the world of social media a bit easier and more enjoyable this holiday season. See our full gift guide here.

If you want your holiday campaign to stand out, TikTok provides an ideal space to connect with audiences who are actively planning, searching, and purchasing gifts. Learn more here.

What makes TikTok so uniquely suited for information discovery? Here we break down the latest TikTok search functionalities.

We work with businesses to craft a custom content strategy that helps them see consistent growth. See some outstanding results we've achieved here.

If you're unsure of how to create original content for your business, we can help. We thrive in working with businesses to create stunning visuals.

If you’re looking for some inspiration to fill up your weekends with summer fun, the gals on The Small Social team have a few ideas for you.