Creative ideas
to ensure your business stays competitive
Proven results
Hundreds of successful client case studies
Experienced team
Over a decade of experience in Online Marketing
Full service digital marketing agency with over 20 years of experience in digital advertising and social media marketing.
Your partner in online advertising, executing all projects with passion and dedication. Whether you’re looking for social media management or annual marketing strategies, The Small Social Company is your go-to.
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@thesmallsoco
Barb + Lara are on the ground at CMPX in Toronto, covering all things pre-opening day 👀
Getting a first look behind the scenes, connecting with industry partners, and gearing up for an exciting few days ahead.
Soft florals, warm neutrals, cool blues, and grounded greens are setting the tone for the season. 🌸 Which colour palette is your favourite?
#TheSmallSocialCompany #SOCO
We missed the memo that Q1 is about easing into the year. 😏 Take a peek behind the scenes of our busy start to 2026.
Interested in refreshing your photos and videos? Reach out to us at hello@thesmallsocial.com to lock in your Q2 content day.
#DigitalMarketing #ContentCreation #Photoshoot
We grind hard, then we play.
Clocked in 💻→ clocked out 🔆→ repeat. 😎
#TheSmallSocialCompany #SOCO #WomenInBusiness
Don’t leave your online success to chance. 🍀
Luck might give you a viral social media moment, but a strong, clear, and measurable strategy will provide you with consistent growth and a loyal customer base.
Are you ready to start seeing real results from your digital marketing? Reach out to us at hello@thesmallsocial.com to get started.
#TheSmallSocialCompany #OnlineMarketing #ContentCreation
Stop overthinking. Start posting. Start selling. Start winning. Your future customers are online right now… let’s go. 👏
If you are looking for an agency to manage your digital marketing services: hello@thesmallsocial.com
HAPPY BIRTHDAY MADI
Today the crown is yours. 👑
Some days we're thriving, some days we're drowning in edits, deadlines, and surprise requests while somehow becoming an SEO‑web‑design‑content‑ads‑email hybrid coordinator.
Would we change a thing? No! 🤩
Can anyone relate, which part are you living today? 🫶
#MarketingAgency #DigitalMarketing #SocialMediaManagement
HAPPY BIRTHDAY BK BABE
🪩❤️🔥
Emily 🤝 Emily
The more the merrier at Soco!
#TeamMeeting #SocalMediaMarketing
Ready to get inspired?
We’ve teamed up with @homeshowsto to giveaway 4 tickets to the National Home Show at Enercare Centre this weekend. 🏠 Talk to the experts, shop all things home, and get ideas for your next renovation. Here’s how to enter:
► Follow @thesmallsoco and @homeshowsto on Instagram
► Tag your friends. More tags = more entries
► Save this post
► Bonus entry: share this post to your stories and tag both accounts.
The winner will be announced on Friday, March 13 and contacted from this account (@thesmallsoco). Tickets will be transferred directly to the winner via email.
This giveaway is not affiliated with Meta. We will never ask for your personal or credit card information.
A little reminder for your week 📲✨ If your business is not showing up online, potential customers can’t find you.
Consistent content builds trust, visibility, and real connections over time. Showing up matters more than perfection. 🤍
Ready to become more visible online? Visit the our website to get started (link in bio).
#SOCO #DigitalMarketing #ContentCreation
Working alongside Michelle, the incredible owner of Divine Hair Studio & Boutique, for the past few years has been such a rewarding journey. Watching her passion, dedication, and vision grow Divine has been truly inspiring.
Supporting local businesses, especially women-owned ones, means so much to us. There’s something powerful about women uplifting women, building community, and creating spaces where people feel confident and cared for. So grateful to be part of it. 🤍
We 🤍 our team.
Happy International Women's Day from the women of SOCO
xoxo
#GiveToGain #IWD2026 #ForAllWomenAndGirls
Different roles. Different tools. One goal: our clients’ success. ✨
What’s in your digital marketing starter pack?
#ContentCreation #SocialMediaManager #DigitalMarketing
Behind the scenes from the spring photoshoot with the soco babes
🌸⛅️🫧🩷
Peep the last frame for a surprise 👀
Running a business takes vision, consistency, and a whole lot of heart 🤍 That’s exactly why having the right social strategy matters.
At The Small Social Company, we focus on helping brands show up with clarity, confidence, and content that actually connects. From planning to posting, every detail is intentional and aligned with your goals.
#SOCO #SocialMediaMarketing #SocialMediaManagement
This is who… ✨
Don’t get stuck on what to post this month. Get inspired with our March content ideas. 👀💡
#TheSmallSocialCompany #SOCO #ContentCreation #DigitalMarketing
Being a social media coordinator means you’re never really off the clock… but don’t get us wrong, we wouldn’t have it any other way📱✨
#WorkFromAnywhere #BehindTheScenes #CreatorCommunity
February for the SOCO babes. 🎀❄️🤍
@catherinecolasimone can come back from maternity leave anytime now to save @brookbenn15 😆👯♀️
Another successful client GM in the books for the SOCO gals 🤍
We’re so grateful for the partnerships we’ve built and the incredible members we get to collaborate with.
Strong relationships are at the heart of everything we do.
We are not here to gatekeep our knowledge and expertise when it comes to social media marketing.
SOCO is here to help your business grow.📈
#digitalmarketing #marketingagency #contentcreation
Fake it til you make it. ✨
#TheSmallSocialCompany #SOCO
Just a quick vote from the team. ✔️
#instagram #facebook #digitalmarketing
Are you finding that your business isn’t showing up online where you need it? You likely need to focus on your search engine optimization (SEO).
Having a strong SEO strategy, both on your website and through other sources like backlinks and social media, will signal to Google that your content is worth serving to potential customers. It’s one piece of your digital landscape that can make or break your online ranking, traffic, and lead generation.
Our SEO experts will support your business growth online through a strategic optimization plan. Reach out to us to find out more: hello@thesmallsocial.com
#SearchEngineMarketing #TheSmallSocialCompany #DigitalMarketing
A great team culture is built on collaboration, connection, and some support from the office dog. 🐶
#SOCO #TheSmallSocialCompany #WomenInBusiness
Came for the community… stayed for the canal tail. 🦫🍩
Nothing better than local events, sweet treats, and seeing so many familiar faces.
Newburgh Canal Bash, you were a blast! 🎉
#TheSmallSocial #CanalBash #SupportLocal
It doesn’t get any better than our camera roll after a branding photoshoot. 📷 👀
If you’re ready to refresh your brand assets, send us a DM. We’d love to chat.
Photographer credit: @everloraphotography
#ContentCreation #DigitalMarketing #MarketingAgency
sending so much love this family day from ours to yours
🩷🤎🤍
Messages like this are our love language 🩷
#ValentinesDay #WomenInBusiness #SOCO
BRB. Going to make a coffee. ☕️
#soco #digitalmarketing #socialmediamarketing #coffeeislife
When your coworkers are also your besties >>>>
Happy Galentine’s Day! 💖
#SOCO #TheSmallSocial #WomenInBusiness
Content day with The Curly Red Head wrapped. ☑️
We love creating alongside clients who trust the process and show up ready to bring their brand to life.
#TheSmallSocialCompany #SOCO #ContentCreation #DigitalMarketing #Branding
Debí tirar más fotos but we were too busy hitting deadlines and celebrating wins. 💃
What we’ve been working on lately 👀
#SocialMediaMarketing #ContentCreation #MarketingAgency
We are excited to share that we have been chosen as the Canada Choice Award winner for Marketing Agencies in Kingston! 🏆
A special thank you to our team, family, friends, and clients for your continued support.
#TheSmallSocialCompany #SOCO #DigitalMarketing
👵🏼 👵🏼 👵🏼 Granny’s are here.
Happy birthday to our very own Brazilian bull rider champion - KIKI. 🐂🏆
When things get crazy, we remember that the little versions of ourselves would think what we do is pretty cool. 🥰
#SOCO #TheSmallSocialCompany #MarketingAgency #SocialMediaMarketing #ContentCreation
There’s still time to refresh your content library in Q1. We’re now booking content days in February and beyond. Send us an email to book: hello@thesmallsocial.com
#TheSmallSocialCompany #SOCO #ContentCreation
February content ideas covered. ✔️
#ContentCreation #DigitalMarketing #Marketing
It’s always worth it.
#ContentBatching #ContentMarketing #MarketingAgency #DigitalMarketing #OnlineMarketing
TGIF. Get it girl. 💃
Endless support from our mommas! 👏👏
#socialmedia #socialmediaagency #momsofinstagram
JANUARY.jpg
🌊🥂❤️🎀🫶🏼❄️
Email marketing is a powerful tool for scaling and engagement. Email marketing is a powerful driver for scaling and engagement. According to Growclass, email marketing campaigns generate $44 for every $1 spent on average. That’s low investment and high return.
We help brands develop email marketing campaigns that produce meaningful results. Send us an email to hello@thesmallsocial.com to ask us how.
#SOCO #DigitalMarketing #ContentCreation
Galentine’s Day is one of our favourite days of the year! A day dedicated to showing your gal pals how much you appreciate them? We’re in.
Whether you’re celebrating your Galentines with a cozy night in, or it’s time for a relaxing girls’ day that actually makes it out of the group chat, we’ve got a list of gifts that will help you show your besties just how much you care. Because the people who are there for you when you need them most deserve to be showered with all the love.
Head to our blog to get inspired: link in bio.
New year. New desires. ✨
We’re sharing ours, drop yours below 👇
(Yes, a branding refresh is coming 👀)
#Branding #OnlineMarketing #DigitalMarketingAgency #TheSmallSocialCompany
Can we also get a snow day if we work from home? ❄️
Team day… but with main character energy. 👯♀️
#socialmediamarketing #marketingagency #contentcreation
Big goals? We’re here for them. ✨
Our team will support your business plans and recommend the best strategies to help you execute them successfully. Let’s get started: hello@thesmallsocial.com
#MarketingAgency #DigitalMarketing #WomenInBusiness #TheSmallSocialCompany #SOCO
Forget the chocolates. This Valentine's Day is all about thoughtful and meaningful gifts that will make them feel special.
Head to our blog to explore our Valentine’s Day Gift Guide and find a gift they’ll love (and actually use): link in bio.
If you’re looking for support with digital marketing, we’re your go to.
From email marketing and SEO to Google ads, Meta Ads, social media management, content shoots, and more. We build strategies that support real business growth.
Let’s chat about which services will best support your business this year.
#ContentMarketing #MarketingAgency #OnlineMarketing #SocialMediaMarketing #TheSmallSocialCompany
Anyway, back on the phone with meta support… 😉😂
Have you been thinking about switching up your marketing agency?
Let’s set up a call and see if we’re the right match. Strategy first, honest conversations, and a team that actually cares: hello@thesmallsocial.com 💻✨
#DigitalMarketing #SocialMediaMarketing #ContentMarketing #TheSmallSocial #SOCO
❄️🚨 the moral of the story is… Nicole needs winter boots. 🥾 #marketingteam #digitalmarketingtalent #marketingagency
We lift each other up. 🙌
#TheSmallSocialCompany #SOCO #WomenInBusiness
Make 2026 your most successful year. A clear, focused digital strategy can drive meaningful results for the year ahead and beyond.
Whether you’re looking for a new website and clear Google Ads strategy or a refreshed social media presence with ads that convert, we are here to support you with all your digital marketing needs.
Send us an email to hello@thesmallsocial.com to get started.
2016 >>> 2026
Some of us were not even legal drinking age. Some of us had babies.
Your influencer relationships should help you achieve your business goals and produce meaningful results.
➡️ Send us a DM to find out how your dashboard can look like this. 👀✨
It’s a Barbie girl world and we’re just living in it.
Happy Birthday to our very own Barbie girl. 🪩🎀
What we’ve been working on lately 👀
✨ We’re growing our team ✨
We are looking for an experienced Account Manager, Google Ads Specialist, or Meta Ads Specialist to join our fun, fast-paced digital marketing crew.
More details about the role can be found on our website. Please send your portfolio to: hello@thesmallsocial.com
We can’t wait to meet you.
Heartfelt stories. Memories shared. And a day to support an incredible community.
We were proud to attend the Move For MDS Boston 5K event for the 3rd year in a row. We captured video testimonial from MDS survivors, family members, caregivers, and Foundation staff. Each person spoke about their stories, and the important work The MDS Foundation is doing to create a future where there is a cure for this rare blood cancer.
We love supporting organizations that are dedicated to helping people and creating a better, healthier future.
It’s time to book that photoshoot that you’ve been putting off.
At The Small Social, we set you up with a pre production call, inspiration presentation, shot list and full management and coordination of the day down to location + outfit selection.
Event coverage hits different with The Small Social team. ✨
We love attending client events to live post on social media and capture assets to use across your digital channels.
Have an event coming up that you’d like covered? Send us an email to hello@thesmallsocial.com to book a call.
We’ve celebrated big and small changes at The Small Social since it began 5 years ago. Starting with Madi, Jules and Cat working with countless phenomenal clients, saying hello and goodbye to some incredible team members, celebrating big milestones, and building a business that continues to grow through collaboration. 🫶🏼
There have been engagements, weddings, babies, and first homes to celebrate. Our team has travelled across North America, capturing content for clients and discovering new favourite places along the way. 📸
We’ve come a long way since the early days of SOCO, and we’re looking forward to continued growth with our amazing team and valued clients.
Happy holidays from the gals of SOCO.
Wishing everyone lovely holiday season filled with cozy vibes and good times. 🎄🎅
Merry Christmas from team SOCO
🎄🎅🏼🎁❄️⛄️✨
Thanks to neighbour John for helping us with photos and videos.
The BEST team 🫶
How about we circle back in the new year instead? 🎄🎁
#TheSmallSocialCompany #SOCO #DigitalMarketing
Here is your reminder of how important social media is to your business.📈📲
The Small Social is here to help you reach these goals. 🫶
#digitalmarketingagency #socialmediamarketing #thesmallsocialcompany
Achieving big goals and celebrating important milestones. ✨ It’s been quite the year here at The Small Social.
We’re wrapping up 2025 feeling grateful for our team, partners, and especially our clients. 🫶
Check out our latest blog to take a look back on 2025 with us: link in bio.
POV: You know your brand needs custom content… you just haven’t booked the day yet 😅
Stop waiting and let’s get your content day on our calendar.
The Small Social team is here to manage your social media strategy, create engaging content, build influencer partnerships, run paid ads, handle email marketing, and more.
If you’re ready to make 2026 your brand’s best year yet, let’s chat.
#DigitalMarketing #DigitalMarketingAgency #SocialMediaManagement
Over here at SOCO, we are feeling grateful for amazing clients and an amazing team.
If you’re looking to grow your business in 2026, let’s set up a time to meet. 🤓
Canadian businesses have seen a lot in 2025: tariffs, trade wars, and Canada Post strikes that never seemed to end. And while our team tries to support Canadian brands every day, we think they deserve a little extra love right now.
If you’re wrapping up your holiday shopping, or one of your New Year’s resolutions will be trying to support more Canadian businesses, we’ve rounded up some of our favourite Canadian brands we think you’ll love.
Visit our blog to find out our top Canadian brands: link in bio.
The most wonderful time of the year. 🎄
#SOCO #TheSmallSocialCompany #MarketingAgency #DigitalMarketing
Who, me? Couldn’t have been.
#TheSmallSocialCompany #MarketingAgency #WomenInBusiness
Working with us is about so much more than an aesthetic Instagram grid. We focus on developing digital campaigns and strategies that produce meaningful results and help you achieve your goals.
Are you ready to grow your business online? Send us a DM to learn more.
#DigitalMarketing #SOCO #ContentCreation
SOCO holiday photos went great.
SMMs in December: living somewhere between festive chaos and caffeine. 🎄
#DigitalMarketingAgency #MarketingAgency #SocialMediaAgency
We are proud to be a Canadian Choice Award nominee for 2026. 🏆️
Instagram is once again changing, and it’s redefining how hashtags work. The app is rolling out a new update that now limits captions to only allow three hashtags, and this changes how you should approach your posts.
Keep them relevant, think like your audience, and treat hashtags as a quick label for your content instead of a growth strategy. The real work still comes from strong content, clear messaging, and showing up for your audience.
Have you noticed this new change on your account yet?
#SocialMedia #SocialMediaMarketing #ContentCreation
From TikTok trends to inbox wins, we’ve been busy this Q4 👀✨
We love seeing our clients’ social, ad, and email campaigns take off across platforms.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #SocialMediaAgency #Marketing #ContentCreation #SocialMediaManagement
If adults in Canada purchased one $30 gift from a small business in Canada instead of a big corporate player that would redirect $32.1 million to Canadian small businesses. 🇨🇦
🫶🏼 Tag the small business you’ll be supporting.
Thanks @chelseahandler for the inspiration.
What November looked like for the team. ✨🫶❄️
Website build ✔️
What better way to kickoff a new year than a brand new website. We are excited for @rightmovept as they increase their online presence and search engine appearance with a new SEO optimized website. 🙌
Nothing hits like a Creamy Holiday Vanilla Diet Coke. 😌
#SOCO #TheSmallSocialCompany #MarketingAgency #DigitalMarketing #WomenInBusiness
Is anyone else addicted?
Our annual holiday gift guide is here! 🎁
The SOCO team rounded up our must-gift items of the season. Perfect for cozy nights in, self-care Sundays, or the friend who already has everything.
Holiday shopping just got easier. Read the full guide on our blog! ✨
#SOCO #TheSmallSocialCompany #DigitalMarketing #MarketingAgency #GiftGuide #HolidayGifts
What we’ve been working on 👀
We have had some of our dream clients onboard this year and we couldn’t be more grateful. 🤍
#SOCO #TheSmallSocial #DigitalMarketing #SocialMediaMarketing #SocialMediaManagement
How many times do you say please and thank you to @chatgpt in a day?
The ultimate gift guide for the social media manager in your life (or for yourself, we don’t judge) is here.
From cozy comforts to must-have tools for content creation, our team rounded up all their fave holiday picks.
Whether it’s keeping your coffee warm, staying organized, or blocking out distractions while editing, there’s a little something for every SMM out there.
Check out our 2025 Social Media Manager Holiday Gift Guide for inspo that will make gifting this season a little easier and a lot more fun. 💻☕
#SOCO #TheSmallSocialCompany #DigitalMarketing #MarketingAgency #GiftGuide #HolidayGifts
We couldn’t help but notice these email campaigns when they hit our inboxes recently. 📧👀
Swipe to check out some of our recent faves, and what we loved about them.
#SOCO #TheSmallSocialCompany #DigitalMarketing #MarketingAgency #EmailMarketing
Your brand deserves more than just posts, it deserves a plan.
We create strategy-driven social, content, and email marketing that actually connects.
Let’s build something great together in 2026. ✨
#SOCO #DigitalMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #ContentCreation #EmailMarketing
Nashville, we miss you already. 💖🎸
From fried chicken at 2AM, to rooftop live music, to surprise appearances at the Grand Ole Opry (hi, Garth Brooks 👀)… our team retreat was iconic.
If you’re planning a trip to Nashville, check out our guide for our favourite spots to eat, shop, and play.
✨ Read the full blog for our SOCO-approved Nashville recommendations. You’re going to want to bookmark this one.
#SOCO #DigitalMarketing #SocialMedia #SocialMediaMarketing #DigitalMarketingAgency #MarketingAgency #OnlineMarketing #Nashville #MusicCity
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In a digital-first world, images are often the first (and sometimes only) interaction a potential customer has with your brand or product. With shorter attention spans, and the impulse to scroll without fully absorbing information, it’s important to ensure you’re using quality images to market yourself in the online space. Image quality directly impacts perception, trust, and purchasing decisions. Why? Because when someone is scrolling on social media to pass the time, there isn’t necessarily a search or purchasing intent. But a visual asset that stops the scroll and triggers curiosity can drive traffic to your profile or website, and lead a potential customer further into the purchasing funnel. Keep reading to find out why good quality images sell.
We’re excited that our co-founder Madi Harker has been featured by Digital Reference highlighting the best advertising agencies and ad companies in Canada.
Galentine’s Day is one of our favourite days of the year. A day dedicated to showing your gal pals just how much you care? We’re in. And if gift-giving is one of your love languages (like it is for so many of us), then you’re exactly where you need to be. From goodies for a night in together to relaxing getaways that actually make it out of the group chat, our Galentine’s gift list has exactly what you need to show appreciation for the besties who always have your back.
