We have the unique opportunity to work with a diverse range of clients, from independent businesses to franchise and co-operative models. In these partnerships, our goal is to craft marketing strategies that resonate both at a corporate level and at the local level for individual franchises or member businesses. For franchisees, the challenge often lies in balancing consistent brand messaging from head office with the need for locally relevant content that speaks directly to their unique audience.
This case study explores the remarkable impact customized, local-level content had for Woodbridge ClimateCare. By focusing on personalized marketing strategies, tailored to their specific location and community, we transformed their online presence, elevating brand recognition and customer engagement far beyond what generic head office content could achieve.
Capture both photo and video content of their team; both candid and professional headshots to be used for marketing purposes.
While managing their social media, we seamlessly integrated the content into our strategy and tracked their growth over time.
Our client had significant growth across all platforms, with increased brand recognition, higher engagement rates, and a notable rise in non-follower views, driving meaningful interactions and improved visibility for
the client.
If you’re looking for support in effectively expanding your business, reach out to us at hello@thesmallsocial.com. We would be happy to set up a discovery call to determine the strategy that will help you achieve your goals.
We can help you unlock your brand's full potential in the digital world.