Are You Ready to Boost Your Holiday Sales with TikTok?
The holiday season is fast approaching, and many brands have already started their holiday advertising campaigns to get ahead of the competition. With millions of shoppers gearing up for holiday purchases earlier than ever, now is the time to act. Brands that start early have a significant advantage, capturing attention and driving sales before the holiday rush. We don’t have you to be left behind, let’s capitalize on this opportunity to position your brand front and centre this season!
If you want your holiday campaign to stand out, TikTok provides an ideal space to connect with audiences who are actively planning, searching, and purchasing gifts.
Why Advertise on TikTok This Holiday Season?
Early Holiday Planning
TikTok users are highly organized when it comes to holiday shopping. In fact, they are 37% more likely to say their 2024 holiday shopping is more planned than it was in previous years. This means brands have a prime opportunity to target audiences early in the season when they’re finalizing their shopping lists. By launching your TikTok campaign early, you can capture the attention of these early planners, ensuring your brand is top of mind when they make their holiday purchases.
But it’s not just about early shoppers. TikTok’s 190% increase in #holidayshopping videos around Halloween indicates that the platform is a key space for pre-holiday conversations. If your brand isn’t part of that early buzz, you’re missing out on valuable exposure.
The Power of Brand Discovery
TikTok excels at helping users discover new products and brands. 58% of TikTok users discover new brands and products through the platform, 1.5x more than users of other social media platforms. The unique For You Page (fyp) algorithm continuously delivers personalized content that resonates with users, meaning your brand has a higher chance of being discovered by new potential customers.
Additionally, holiday shoppers on TikTok are more engaged, turning to the platform to not only find but celebrate their purchases. This creates an exciting feedback loop where users feel inspired by the platform, make a purchase, and then share their experience with their own followers. The opportunity for virality and word-of-mouth marketing on TikTok makes it an invaluable tool for brands looking to expand their holiday reach.
Increased Holiday Purchases
Discovery is only the beginning. TikTok also drives sales. 55% of TikTok users are likely to purchase a product for the holidays after seeing it on the platform. This positions TikTok as not just a place for brand exposure but as a genuine driver of conversions.
Users are
1.3x more likely to impulse shop on TikTok than on traditional platforms. The platform’s focus on short, engaging, and creative content ensures that users remain hooked and open to exploring new products and deals. Whether it’s through trending challenges, product showcases, or collaborations with creators, TikTok helps drive your audience from discovery to purchase faster than most platforms.
Holiday Shopping Trends on TikTok
The holiday season on TikTok starts earlier than you might think. 68% of TikTok users begin their holiday shopping weeks before the holidays, and 21% start more than a month in advance. This provides a clear opportunity to get ahead of the competition by launching your holiday campaigns early.
In addition to this,
87% of TikTok users shop for gifts for themselves during holiday events, creating even more opportunities for brands to promote both gifting and self-gifting incentives. Whether your products fall under categories like fashion, beauty, travel, or home decor, TikTok users are ready and willing to make purchases based on what they discover on the platform.
Capitalize on Peak Moments
TikTok is all about trends, and during the holiday season, trends are magnified. From hashtag challenges like #ChristmasGifts or #BlackFridayDeals to creative content showcasing your best-selling holiday items, you can position your brand to capitalize on peak holiday shopping moments. Popular holiday hashtags such as #CyberMonday or #HolidayGifts can increase your brand’s visibility, driving traffic and engagement when users are most active.
Another key trend is the
Q5 period—the time between Christmas and mid-January when users continue to shop for themselves, taking advantage of post-holiday sales and deals.
51% of TikTok users plan to shop during this period, so don’t forget to extend your holiday campaign beyond December to capture these active shoppers.
TikTok Best Practices
Success on TikTok relies on creating authentic, engaging content that resonates with users. Here are some tips to help you get the most out of your holiday campaign:
- Create a Hook: TikTok users scroll quickly, so grab attention in the first 3-5 seconds. Use eye-catching visuals, call out a holiday promotion, or ask an engaging question to get users interested right away.
- Highlight Key Selling Points: In the middle of your video, show why your product is perfect for the holidays. Whether it's solving a problem or making the perfect gift, make sure your content clearly communicates why it’s a must-buy.
- Add a Clear Call-to-Action (CTA): End your video with a clear CTA—whether that’s encouraging viewers to check out your website, take advantage of a special offer, or join a holiday challenge. Let your audience know exactly what they should do next.
- Sound On: TikTok is a sound-first platform, so choose music, voiceovers, or sound effects that align with your holiday campaign theme.
Make 2024 Your Best Holiday Season Yet
The holidays are a crucial time for businesses, and TikTok offers a unique platform to connect with a highly engaged audience. With its ability to spark brand discovery, drive impulse purchases, and tap into trending holiday content, TikTok should be a key component of your holiday marketing strategy in 2024.
By starting your campaign early, taking advantage of holiday trends, and crafting creative content that resonates, your brand can maximize its reach and sales this season. Make this holiday season your most successful one yet on TikTok.
