What Is Content Marketing? 

Content marketing delivers targeted, informative, and engaging content that speaks directly to both your current and potential clients. It shows consumers that you understand their needs and are invested in their success. This approach helps build a partnership, positioning your brand at the forefront of their mind when it’s time to make a purchase.

Content marketing is all about creating and promoting brand content tailored to specific audiences. The goal is to raise awareness, engage, and build long-term relationships with potential customers for your product or service.

Benefits of Content Marketing

Content marketing is an essential part of any marketing strategy. It lets you share your expertise and boosts brand awareness. By providing valuable, informative content, you keep your brand top of mind for customers when they’re ready to make a purchase.

For example, a customer considering buying a new television. Brand A has been posting helpful blogs and how-to videos that highlight their product’s features. Brand B, however, doesn’t offer extra content. As a result, consumers are more likely to associate televisions with Brand A, which has built trust and supported their decision-making process along the way.

Content marketing also helps brands establish credibility, foster trust, and improve customer retention, leading to long-term loyalty.

The Three Stages of Content Marketing 

Awareness Stage

The first stage, Awareness, is dedicated to providing insight into your brand and the services that it provides. Writing about challenges within the industry and how your brand addresses them will shape yourself to appear as knowledgeable and trustworthy.



For this stage, you want to ensure that you aren’t perceived as overly promotional.

Some content ideas include:

• Blog posts
• Educational videos
• Infographics
  

Consideration Stage

Now that you have made your audience aware of industry challenges and your brand, you are now able to mix marketing with your informative content. While still providing educational content, you should also lean more heavily into what your product or service offers. 

Some content examples include:

• Case studies
• Checklists
• Live demos
  

Are you ready to get started?

Do you think content marketing would be the right fit for your brand? Maybe you’re wondering where to start. Here at The Small Social Company, we are dedicated to providing tailored plans to help achieve your brand’s marketing goals. Reach out to book your discovery call today.