Still Thinking About Your Holiday Marketing Campaign? Here are 4 Reasons You Should Get Started Now.
The countdown is on! With Black Friday sneaking up and the holiday season not too far behind, you should be thinking about how you’re going to run your holiday ads campaign. You may think it’s early, but proper planning gives you time to create ads, develop your audiences, and capture new brand assets like photos and videos if required. It also lets you put serious thought into your theme, promotions, platforms, and the products you want to feature.
According to recent studies, more than 50% of people start their holiday shopping before the calendar flips to November.
That means, by the time we reach Black Friday and Cyber Monday, a large percentage of the population has started shopping, or they’ve planned what they’re going to purchase. A well thought out holiday ads campaign allows you to leverage popular shopping days like Black Friday, and reach those consumers who are prepared and ready to get their shopping done. It also gives you a competitive advantage. When you’re prepared, you can implement your holiday campaign seamlessly, and it will show in the execution and results.
Our team has a lot of experience in supporting with holiday campaigns. What we see time and again is businesses that are prepared will see great results. If you haven’t started planning your holiday campaign yet, keep reading for
4 reasons you should.
Case Study 1
The Plan
This client wanted to create content specific to holiday ads. The overall objective was to use the holiday season to increase sales in Q4. Their focus was to leverage popular shopping days like Black Friday and Cyber Monday, and build off of that momentum to head into December.
The content primarily highlighted new product launches and arrivals that would be giftable for the holiday season. Customer appreciation was an important component to this campaign to emphasize the customer experience.
The Results
The planning and execution of this campaign was highly successful, combining email marketing and targeted social media ads.
Social Media Ads:
10,936 Reach
53,373 Impressions
244 Conversions
Email Marketing:
$24,632.82 in sales
326% increase from the previous holiday season
Case Study 2
The Plan
This client wanted to reach specific sales goals ahead of the holiday season. Their objectives were to not only increase brand awareness and attract new customers to purchase online, but to drive more online sales specifically for Thanksgiving, Black Friday and holiday gifts.
We researched and built out custom audiences and used the demographic and psychographic information to determine appropriate strategies for different segments of those groups. With this, our team developed compelling email marketing content and social media ads with promotions and an emphasis on gift giving. Part of this strategy included retargeting ads and abandoned cart emails to keep the customers’ shopping experience at top of mind.
The Results
This holiday campaign ran intermittently between Thanksgiving and the holiday season. With a small budget, the campaign yielded positive results.
Social Media Ads:
6,852 Reach
12,979 Impressions
102 Conversions
5,704 new unique website visitors
Case Study 3
The Plan
This client had a strong online presence with an engaged audience. However, they wanted to scale the business to reach new customers through the holiday shopping season. In addition to customer growth, this client wanted to run a holiday ads campaign to increase sales. Running holiday sales, we planned ahead of time to create custom audiences, capture brand photography for holiday specific campaigns, and created an influencer marketing campaign to increase sales. This campaign utilized new forms of ads that the client hadn’t explored previously, including video content, “as seen on” influencer ads, and retargeting consumer lists.
The Results
The use of video content proved to have a successful return on investment, especially in the social space. Over a
3 week period between late November and early December the client had positive results.
Social Media Ads:
195,284 Reach
512,934 Impressions
287 Conversions
Achieved their year-end sales goal
Holiday campaigns aren’t just for e-commerce businesses. Toward the end of the year, not-for-profits are working to take advantage of year-end giving to achieve their annual fundraising goals.
Case Study 4
The Plan
The primary objective for this client was to raise $300,000 in a Giving Tuesday and year-end appeals campaign.
The overall plan and strategy was to launch a multitude of ads across the Meta network, reaching audiences at several touchpoints. We created multiple audiences, with the intention of allowing users to see the ads on more than one occasion, while continuously targeting new audiences with higher conversion rates. For this campaign, we utilized reels, carousel ads, and dynamic ads to achieve the organizational objectives.
The Results
We saw huge success with this holiday campaign, which emphasized the importance of proper planning, and a strong brand asset library. Here are the results from the four week campaign.
Social Media Ads:
299,158 Reach
595,852 Impressions
5,246 Website Clicks
1,345 Results
The organization also surpassed
their
$300,000 fundraising goal!
Let's Get Started
When you’re marketing in the online space, nothing beats being prepared. The holiday season is extremely competitive for ad space and consumers’ attention. By starting the planning of your holiday campaign early, you will have a solid understanding of who your target audience is, how you can appeal to them, and what assets you need to gather or capture before implementation.
These case studies are only a few examples of successful holiday campaigns that have been executed following careful and detailed planning. Our team of ad experts is here to support you, whether you want to achieve year-end sales goals, reach new audiences, or simply get your products on peoples’ wish lists. If you’re looking for support heading into the holiday season, reach out to us at
hello@thesmallsocial.com to book a discovery call. Let’s work together to achieve your goals.
